Swot analysis of amul dairy

Milk vendors, the un- organized sector: The credit also goes to the fact that Amul has a very strong supply chain. Utmost care has been taken in the analysis of the brands.

India: Increasing demand challenges the dairy sector

A comprehensive policy addressing the critical issues is required for the robust growth of the sector. Lack of control over yield: However, this model has not been successful in other states because of issues with the basic organization of cooperatives.

Excellent product quality and trusted name 5. Yes, all is not well with distribution. Business Standard, 3.

SWOT analysis of Amul (GCMMF)

And thus is facing huge competition especially in international markets. Efforts to exploit export potential are already on. Flexibility of product mix: All the time keep reminding yourself: There is a phenomenal scope for innovations in product development, packaging and presentation.

The competition exists locally, nationally and internationally. Therefore the bargaining power of such suppliers is low.

Amul SWOT Analysis, Competitors & USP

The shelf life for most dairy products is limited which makes the company vulnerable to losses. The company obtains its milk supply through village agents who have personal relationships with the farmers; it does not get directly involved with farmers.

The market is large enough for many to carve out their niche. Creative advertising with Amul Baby print ads 2.

Flexibility of product mix: But then competition has to be faced as a ground reality. For example, the National Cattle and Buffalo Breeding programme has not been well implemented in several states.

A large number of societies have electronic milk testing machines and more are acquiring them. Use of technology to solve problems 5. Presently, more than 80 per cent of milk Swot analysis of amul dairy is flowing into the unorganized sector, which requires proper channelization.

Affordable price and variable packaging Weaknesses 1. However, while promising, it is a relatively new idea that needs more time to develop. With an aggregate milk processing capacity of This structure eliminates all middlemen.

The agents collect the milk and deliver to the company. Benjamin Franklin discovered electricity, but it was the man who invented the meter that really made the money!Published: Mon, 5 Dec Cadbury India is a food product company dealing in Chocolate Confectionery, Beverages, Candy and Snacks. Cadbury is the market leader in Chocolate Industry with a market share of 70%.

This is the SWOT analysis of Amul Milk. Amul has been a game-changing company in India. The company is based in Anand, Gujarat and was established in Amul milk is used in almost all urban households of India, and it is a well-known product.

Amul products are also available in. The SWOT analysis of Amul provides the strengths, weaknesses, opportunities and threats to the brand Amul. Amul is the top brand for ice creams and dairy products.

This is one company which is strong in urban as well as rural distribution. You will find amul present even in small towns and villages. The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ far outweigh ‘weaknesses’ and ‘threats’. The strengths and opportunities are fundamental and.

The product portfolio includes milk, cheese, butter, ice-cream etc. SWOT Analysis of a company is done to realize the strengths, weaknesses, opportunities and threats of the company.

Doing the SWOT Analysis of Amul, we can see. SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Swot analysis of amul dairy
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